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In August 2018 the Danish toy maker LEGO unveiled their new line of plastic blocks made out of plant based material sourced from sugarcane. The LEGO Botanical elements include leaves, bushes and trees.
Most of us are familiar with the plastic blocks either from our childhood or getting them for our children. Nothing says love like a $400 DIY Millennium Falcon.
LEGO has promised that this move is the first in many to fulfill their commitment to using sustainable materials in core products and packaging by 2030. They have a long way to go, however, its good to see such a large company taking the necessary steps to reduce their conventional plastic use.
The new LEGO elements are made from polyethylene, which is durable yet flexible plastic, they are technically identical to those produced using conventional plastics. Since the plant-based polyethylene has the same properties as conventional polyethylene, LEGO’s customers will not notice a difference in the quality or appearance of each block.
Although 2030 seems like a ways away, LEGO is determined to keep quality and safety top priority. LEGO states that you can use a piece that was made today on a piece that was made 10 years ago. With that promise to their customers, they need to be sure that the new sustainable materials they are working with will not only hold up through time but also have the ability to clip on the old pieces that have been made in past decades.
We are happy to see the necessary steps being taken by companies like LEGO and Adidas (see our other blog post HERE) by introducing sustainable materials into the products.
Here’s to hoping the new sustainable blocks hurt a little less when you step on them.